PRIVACY POLICY

Overview

This Privacy Policy describes how fwords.xyz (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@fwords.xyz.

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.”

Device Information

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.

Order Information

• Purpose of collection: to provide products or services to you, to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify, and fulfillment handled through Shippo. Payment information is processed through Shop Pay, and we may introduce Afterpay or Klarna.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and other payment methods), email address, and phone number.

Customer Support Information

• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with service providers such as Klaviyo (email support) and Judge.me (review platform)
• Personal Information collected: name, contact details, and any additional information provided for support purposes.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@fwords.xyz to request deletion.

Sharing Personl Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use Shippo for fulfillment services.
• We use Klaviyo for email communication and Judge.me for product reviews.
• We use Meta Pixel, TikTok Pixel, Microsoft Clarity, and Google Analytics to understand customer interaction with the Site and to serve targeted advertisements.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, or to otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
• We use Meta Pixel and TikTok Pixel for targeted advertising. You can opt out of targeted advertising via the following links:
  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/
    anonymous
  • TikTok: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data
  • Bing: https://advertise.bingads.microsoft.com/
    en-us/resources/policies/
    personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use several cookies, including those for functional purposes, performance, advertising, and social media content. Cookies help improve your browsing experience by allowing the website to remember your actions and preferences. We use the following cookies to optimize your experience on our Site and to provide our services:

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session

 

[Check Shopify’s current list of cookies for updates: https://www.shopify.com/legal/cookies]

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.